Will hiring an attractive agent sell your property quicker?
10th Sep 2013
You don’t have to be a marketing genius to have noticed that attractive people seem to be able to sell virtually everything, from cars to coke. The question is will hiring an attractive agent sell your property quicker? Does how your agent look have any impact on how quickly your property will sell?
Unsurprisingly, the research seems to confirm that yes, looks do matter when picking an agent. The study looked at a number of agents, who had all been ranked on their looks, and found that the attractive agents were able to sell their listings quicker. The research team had 402 people look at photographs of the real estate agents in question and the researchers asked them to rate the looks of agents on a scale of one to 10, with 10 representing an extremely attractive agent. The agents with higher marks consistently made quicker sales than those with a lower mark out of 10.
It seems that people will buy anything off a good looking person so if you want to sell your home faster then you need to find a good looking agent to sell it for you and maybe they should change the saying from ‘if looks could kill’ to ‘if looks could sell’.